In the first days of the project, I found the word 'Power' quite intimidating. There are so many ways it could be interpreted and everyone has their own ideas in their head of what power means, which may be influenced by the way they live. For instance, a feminist might hear power and think of female empowerment and the patriarchy, a racial justice activist might hear it and think of black power and minorities. These are all things that I considered, but using the word list that was provided with the brief helped me realise which words I felt captivated by as I began to highlight them and make notes on my associations. Working with text helped me understand how messages can be communicated in different ways depending on the imagery, materials and fonts used. I became fixed on the word 'DESTROY' which led me to think about human impact on the environment and nuclear fallout. I think at this point my ideas really flourished and I came up with elaborate concepts like '...